Lessons

1. Intro + First Newsletter
   • Why email marketing matters for SaaS growth
     • activation
     • conversion
     • retention
   • How email fits into the bigger marketing mix
   • What tools you actually need (keep it simple)
   • Collecting your first contacts (friends, beta users, early adopters)
   • Sending your first newsletter
     • Choosing a simple topic
     • Crafting a clean subject line
     • Keeping it short, clear, and valuable
   • Worksheet + homework
     • Define goal
     • Work on email lists
     • Draft your first newsletter
2. Welcome Series
   • Why onboarding matters (first impressions, reducing churn / helps with activation)
   • The 3-email basic welcome flow:
     • Email 1: Warm greeting + what to expect
     • Email 2: Quick win / how to get value fast
     • Email 3: Social proof, community, or upsell
   • Tips: spacing, tone, keeping it personal
   • Worksheet
     • Figure out what you actually wanna talk about (bulletpoint list)
     • Outline the emails
     • Figure out timing
3. Educational Email Series (Lead Magnet Part 1)
   • Why educational content works as a lead magnet (authority, trust)
   • Examples:
     • 5-day crash course
     • Learn XYZ in 7 emails
     • SaaS-specific how-to guides
   • How to get signups
     • Put the offer on website/blog
     • Share on social (LinkedIn, X, Reddit)
       • eg. threads with value + signup link at the end
     • Mention it in your SaaS onboarding flow
     • Cross-link from any content you publish
     • Ads?
     • SEO?
   • Worksheet
     • Draft mini course
     • Timing
     • Signup pitch
     • Include into welcome series
     • Social posts
     • Ads
4. Segmentation
   • What segmentation is, and why it matters.
   • Beginner-friendly segments to start with
     • Trial vs paid users (Lifecycle stuff)
     • Active vs inactive users (Lifecycle stuff)
     • Role (founder, marketer, developer)
   • Using simple data you already have (don't overcomplicate)
   • Worksheet
     • defining meaningful segments
     • automations for those segments
     • think about one-off campaigns for those segments
5. Personalization
   • Beyond segmentation: tailoring messages (merge tags, conditionals, etc)
   • Examples:
     • Name, company, role
     • Behaviour triggers (visited feature XYZ, did not log in for 7 days)
     • Usage milestones (100th action, first payment)
   • Don't overdo it: authenticity > creepy
6. Other Lead Magnet Types
   • Expanding beyond educational series:
     • checklists
     • ebooks/guides
     • tempates
     • webinars or video series
     • free tools (calculators, audits, etc)
   • how to get signups (deeper strategies)
     • dedicated landing pages
     • paid ads (google, linkedin, niche communities)
     • partherships/cross-promotions
     • seo & guest posting
     • in-app prompts
   • worksheet
     • pick 1 lead magenet format
     • plan 2 channels to promote it