Articles - Email Marketing Guides and Deep Dives

AI-Powered Newsletters: Build an Owned Audience

How marketers can use AI-powered newsletters to curate content from RSS feeds, YouTube, and social media into a branded digest that builds an owned audience.

Why Shortened Links Send Your Emails to Spam

Learn why Gmail treats shortened URLs like youtu.be and bit.ly as higher-risk in emails, and how using full, canonical links can improve deliverability.

From Inconsistent to On-Brand: The Power of Modern Email Design Systems.

Discover how to build a modular email design system that ensures consistency and scalability across all your campaigns.

How SPF, DKIM, and DMARC Actually Work (With Real Examples)

Learn how SPF, DKIM, and DMARC work together to authenticate email and prevent spoofing, using real examples from BlueFox Email.

Preheader Text: The Secret Weapon for Boosting Email Open Rates

Learn how to craft effective preheader text that complements your subject line and entices readers to open your emails.

Sender Name & Email Address: Building Trust Before the Open

Discover how your sender name and email address can boost email engagement and build trust with your audience.

Mastering Subject Lines: How to Get People to Actually Open Your Emails

Learn the secrets to writing attention-grabbing subject lines that get your emails opened. Tips on personalization, urgency, curiosity, and more!