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Email Sending
Transactional Emails
API-triggered, not tied to subscriber lists. Handlebars data, attachments, data feeds.
Triggered Emails
Backend-triggered to active subscribers. Per-recipient data overrides and attachments.
Campaigns
Schedule or send immediately to a list and optional segment. Draft → scheduled → sent workflow.
Data Feeds
Embed live RSS, Atom, or JSON feed content in emails, fetched fresh at send time.
Attachments
Attach files as Base64 to transactional and triggered emails via the API.
Contacts & Audience
Contacts & Lists
Centralized contacts with multiple list memberships, custom properties, tags, CSV import/export, and bulk actions.
Segments
Dynamic groups using AND/OR logic. Filter by properties, tags, or email engagement within N days.
Sign-Up Forms
Embeddable forms with CAPTCHA, double opt-in, customizable fields, and multi-list assignment.
Automations
Visual Automation Builder
Build workflows on a visual canvas. Chain nodes together and run automations triggered by contact events.
Automation Triggers
Start automations on contact added, contact updated (with from/to conditions), enter segment, or leave segment.
Audience Filter & Branching
Filter contacts by properties, segments, or email activity (opened/clicked). Split flows with multi-path branching.
Automation Actions
Send emails to contacts, send team notifications to a list, update contact properties, or add/remove tags.
Timers & Exit Criteria
Delay steps by minutes, hours, or days. Define exit conditions to remove contacts from the flow early.
Design
Visual Email Builder
Drag-and-drop editor with text, image, button, divider, dynamic image, conditional, and loop elements.
Email Themes
Atomic design system: Basics → Components → Blocks → Templates. Change once, updates everywhere.
Per-Project Theme Overrides
Override colors, fonts, images, and components per client without affecting the master theme.
Predesigned Templates
Start from a library of ready-made email templates and customize them to match your brand.
Personalization
Merge Tags & Handlebars
Dynamic text in subject, body, and URLs. Use contact properties or API request data with {{mustache}} syntax.
Image & Button Personalization
Dynamic images with per-recipient src, personalized button URLs and tooltips, accessible alt text.
Conditionals
Show or hide content blocks using AND, OR, NOT, EQ, and INCLUDES logic. Nest operators for complex rules.
Loops & String Helpers
Iterate arrays with skip/limit support. Format output with CAPITALIZE and TRUNCATE, no backend changes needed.
Analytics
Email Performance Metrics
Track sends, opens, unique opens, clicks, unique clicks, and failures per email and across your project.
Bounce & Complaint Tracking
Monitor bounce and complaint rates per email. Overall banners and per-send breakdowns keep you under thresholds.
Subscription Metrics
Track subscribed, resubscribed, unsubscribed, and paused events over time across all lists.
Charts, Filters & CSV Export
Bar and line charts with time-interval controls, date filters, accumulated view, and a filterable CSV-exportable data table.
Deliverability
Suppression Lists
Per-project permanent blocklist. Suppressed addresses are never emailed. CSV import/export for bulk management.
Unengaged Contact Exclusion
Build engagement-based segments for contacts who have not opened or clicked within N days to exclude from sends.
Bounce & Complaint Cleanup
Bulk-remove bounced or complained contacts from a list, all lists, or add them to suppression with one action.
Delivery & Infrastructure
Sandbox Mode
Safe test environment: up to 5 verified addresses, 100 emails/day. No production approval needed to start.
Production Mode
Send to any recipient at full volume using your own verified sending domain after approval.
BYO AWS SES
Bring your own AWS credentials via Access Key or STS role. Full deliverability control, your infrastructure.
Integrations & API
API
Full programmatic access. Send emails, manage contacts and subscriber lists. Auto-generated code examples.
Webhooks
Real-time notifications for sent, opened, clicked, bounced, complained, and subscription events.
Zapier
6 triggers and 8 actions. Connect BlueFox Email to thousands of apps without writing code.
Supabase Auth Emails
Replace Supabase default auth emails with branded, high-deliverability versions via SMTP.