Email service provider pricing history

Constant ContactLaunchJun 2000

Opt-In Builder unveiled

Roving Software unveils Constant Contact Opt-In Builder, an email marketing product for small businesses. The monthly fee depends on subscriber count, with free entry-level use for up to 250 subscribers.

Free: Free for up to 250 subscribers

Source: Wayback snapshot, 5 Mar 2001 (opens in a new tab)

Constant ContactPricingFeb 2001

Constant Contact 4.0 released

Constant Contact 4.0 is priced from $10 a month with a no-obligation 30-day free trial.

• $10/mo Constant Contact 4.0, from

Free: 30-day free trial

Source: Wayback snapshot, 23 Feb 2001 (opens in a new tab)

Constant ContactPricingJul 2004

New pricing: first paid tiers rise

New pricing takes effect on 1 July 2004. The 51–250 subscriber tier ($10) becomes 51–500 at $15, and 251–2,500 ($25) becomes 501–2,500 at $30.

• $15/mo 51–500 subscribers
• $30/mo 501–2,500
• $50/mo 2,501–5,000
• $75/mo 5,001–10,000
• $150/mo 10,001–25,000

Free: 60-day free trial, list of up to 100 addresses

Source: Wayback snapshot, 3 Jul 2004 (opens in a new tab), Wayback snapshot, 15 Jun 2004 (opens in a new tab)

Constant ContactPricingNov 2007

Free trial limited to lists under 100 contacts

The pricing page adds a note that free trials are limited to accounts with lists under 100 contacts. Paid tiers and the 60-day trial length are unchanged.

• $15/mo 0–500 contacts
• $30/mo 501–2,500
• $50/mo 2,501–5,000

Free: 60-day trial, lists under 100 contacts

Source: Wayback snapshot, 2 Nov 2007 (opens in a new tab), Wayback snapshot, 5 Nov 2007 (opens in a new tab)

MailchimpPricingSep 2009

Forever Free plan introduced

Mailchimp replaces its 100-subscriber, 6-sends-a-month free plan with a Forever Free plan for 500 subscribers and 3,000 emails a month.

• $30/mo 501–2,500 subscribers
• $50/mo 2,501–5,000
• $75/mo 5,001–10,000
• $150/mo 10,001–25,000
• $240/mo 25,001–50,000

Free: Up to 500 subscribers, 3,000 emails a month

Source: Wayback snapshot, 7 Sep 2009 (opens in a new tab), Wayback snapshot, 3 Sep 2009 (opens in a new tab)

MailchimpPricingApr 2010

$15 tier added for 501–1,000 subscribers

The 501–2,500 tier is split, adding a $15 a month tier for 501–1,000 subscribers. The free plan stays at 500 subscribers and 3,000 emails.

• $15/mo 501–1,000 subscribers
• $30/mo 1,001–2,500
• $50/mo 2,501–5,000

Free: Up to 500 subscribers, 3,000 emails a month

Source: Wayback snapshot, 8 Apr 2010 (opens in a new tab), Wayback snapshot, 24 Apr 2010 (opens in a new tab)

MailchimpPricingSep 2010

Free plan doubled to 1,000 subscribers

The Forever Free plan goes from 500 subscribers and 3,000 emails to 1,000 subscribers and 6,000 emails a month.

Free: Up to 1,000 subscribers, 6,000 emails a month

Source: Wayback snapshot, 26 Sep 2010 (opens in a new tab), Wayback snapshot, 1 Oct 2010 (opens in a new tab)

MailchimpPricingFeb 2011

Free plan doubled again to 2,000 subscribers

The Forever Free plan goes to 2,000 subscribers and 12,000 emails a month.

Free: Up to 2,000 subscribers, 12,000 emails a month

Source: Wayback snapshot, 2 Feb 2011 (opens in a new tab), Wayback snapshot, 2 Feb 2011 (opens in a new tab)

MailchimpPricingApr 2011

$10 tier added for 0–500 subscribers

A $10 a month tier for up to 500 subscribers joins the paid price table.

• $10/mo 0–500 subscribers
• $15/mo 501–1,000
• $30/mo 1,001–2,500

Free: Up to 2,000 subscribers, 12,000 emails a month

Source: Wayback snapshot, 2 Apr 2011 (opens in a new tab), Wayback snapshot, 14 Apr 2011 (opens in a new tab)

ActiveCampaignPricingAug 2013

Free plan raised to 2,500 contacts

ActiveCampaign announces a free account that never expires, now covering up to 2,500 contacts and 10,000 emails a month.

• $9/mo Up to 500 contacts
• $17/mo Up to 1,000
• $29/mo Up to 2,500
• $45/mo Up to 5,000
• $70/mo Up to 10,000

Free: Up to 2,500 contacts, 10,000 emails a month

Source: Wayback snapshot, 15 Aug 2013 (opens in a new tab), Wayback snapshot, 23 Sep 2013 (opens in a new tab)

Constant ContactPricingApr 2014

Toolkit introduced: three packages

Constant Contact Toolkit launches in April 2014 with three packages priced by contacts, replacing the email-only "as low as $15 a month" headline price.

• $20/mo Basic, 0–500 contacts
• $45/mo Essential, 0–500 contacts
• $195/mo Ultimate, 0–500 contacts

Free: 60-day trial, no credit card

Source: Company press release (Q2 2014 results) (opens in a new tab), Wayback snapshot, 13 Mar 2014, before (opens in a new tab), Wayback snapshot, 4 May 2014, after (opens in a new tab)

Constant ContactPricingApr 2015

Top package no longer listed

The pricing page goes from three packages ($20, $45, $195) to two plans, Email from $20 a month and Email Plus from $45 a month.

• $20/mo Email, from
• $45/mo Email Plus, from

Free: 60-day free trial

Source: Wayback snapshot, 10 Apr 2015 (opens in a new tab), Wayback snapshot, 19 Apr 2015 (opens in a new tab)

MailchimpPricingMay 2017

Marketing automation free on every plan

Mailchimp makes its marketing automation available on all plans, including Forever Free. Growing Business is listed from $10 a month.

• from $10/mo Growing Business
• +$199/mo Pro Marketer add-on

Free: Forever Free, now with marketing automation

Source: Wayback snapshot, 13 May 2017 (opens in a new tab), Wayback snapshot, 3 May 2017 (opens in a new tab)

SendGridPricingFirst seen Dec 5, 2018

Essentials plan listed at $14.95

By 5 December 2018 the pricing page lists Essentials from $14.95 a month, up from $9.95 on 29 November. Pro stays at $79.95.

• $14.95/mo Essentials, from
• $79.95/mo Pro, from

Free: 40,000 emails for the first 30 days, then 100 a day

Source: Wayback snapshot, 29 Nov 2018, $9.95 (opens in a new tab), Wayback snapshot, 5 Dec 2018, $14.95 (opens in a new tab)

MailchimpPricingMay 2019

New pricing model: Free, Essentials, Standard, Premium

Free / Grow / Pro are replaced by four plans on 15 May 2019, with contacts and monthly sends listed per plan. Existing accounts keep their old plans.

• $9.99/mo Essentials, from
• $14.99/mo Standard, from
• $299/mo Premium, from

Free: 2,000 contacts, 10,000 sends a month for new accounts

Source: Wayback snapshot, 16 May 2019 (opens in a new tab), Wayback snapshot, 14 May 2019 (opens in a new tab)

BrevoPricingAs of May 29, 2020

Pricing page snapshot (as Sendinblue)

Brevo, then called Sendinblue, lists a Free plan at 300 emails a day with unlimited contacts, and paid plans by monthly email volume. The Sendinblue logo is removed from Essential upward.

• $25/mo Lite, 40,000 emails/mo
• $39/mo Essential, 60,000 emails/mo
• $66/mo Premium, 120,000 emails/mo

Free: 300 emails a day, unlimited contacts

Source: Wayback snapshot, 29 May 2020 (opens in a new tab)

MailchimpPricingJan 2022

Essentials and Standard prices rise

The Essentials starting price goes from $9.99 to $11 a month and Standard from $14.99 to $17. Premium stays at $299.

• $11/mo Essentials, 500 contacts
• $17/mo Standard, 500 contacts
• $299/mo Premium, 10,000 contacts

Free: 2,000 contacts, 10,000 sends a month

Source: Wayback snapshot, 8 Jan 2022 (opens in a new tab), Wayback snapshot, 11 Jan 2022 (opens in a new tab)

Constant ContactPricingFeb 2022

Email and Email Plus replaced by Core and Plus

The pricing page replaces Email ($20 a month) and Email Plus ($45) with Core (from $9.99) and Plus (from $45), priced by number of contacts.

• $9.99/mo Core, from
• $45/mo Plus, from

Free: 60-day free trial, no credit card

Source: Wayback snapshot, 14 Feb 2022, before (opens in a new tab), Wayback snapshot, 20 Feb 2022, after (opens in a new tab), Wayback snapshot, 7 Apr 2023, Core and Plus still listed (opens in a new tab)

SendGridPricingFirst seen Jul 1, 2022

Essentials plan listed at $19.95

By 1 July 2022 the pricing page lists Essentials from $19.95 a month, up from $14.95 on 30 June. Pro is listed from $89.95.

• $19.95/mo Essentials, from
• $89.95/mo Pro, from

Free: 100 emails a day, forever

Source: Wayback snapshot, 30 Jun 2022, $14.95 (opens in a new tab), Wayback snapshot, 1 Jul 2022, $19.95 (opens in a new tab)

MailchimpPricingAug 2022

Free plan cut to 500 contacts

The Free plan goes from 2,000 contacts and 10,000 sends a month to 500 contacts and 2,500 sends a month (500 a day).

Free: 500 contacts, 2,500 sends a month

Free-plan contact limit cut by 75%.

Source: Wayback snapshot, 15 Aug 2022 (opens in a new tab), Wayback snapshot, 31 Aug 2022 (opens in a new tab)

ActiveCampaignPricingSep 2022

User limits per plan lowered

The pricing page changes included users from Lite 1 / Plus 25 / Professional 50 / Enterprise unlimited to Lite 1 / Plus 3 / Professional 5 / Enterprise 10.

Source: Wayback snapshot, 4 Sep 2022 (opens in a new tab), Wayback snapshot, 28 Sep 2022 (opens in a new tab)

Constant ContactPricingNov 2022

SMS marketing add-on listed

The pricing page begins listing an SMS Marketing add-on from $10 a month for 0–500 messages, available with any paid plan.

• $10/mo SMS Marketing add-on, from

Source: Wayback snapshot, 9 Nov 2022 (opens in a new tab), Wayback snapshot, 23 Nov 2022 (opens in a new tab)

MailchimpPricingJan 2023

Free plan sends cut to 1,000 a month

The Free plan monthly send allowance goes from 2,500 to 1,000.

Free: 1,000 sends a month

Source: Wayback snapshot, 30 Jan 2023 (opens in a new tab), Wayback snapshot, 31 Jan 2023 (opens in a new tab)

ActiveCampaignPricingJan 2023

Plans split into Marketing, Sales and bundles

The pricing page lists separate Marketing, Sales and Marketing + Sales bundle plans, with monthly prices billed yearly in USD. The cards do not show the contact count behind the Marketing and Sales prices.

• $9/mo Marketing Lite
• $49/mo Marketing Plus
• $149/mo Marketing Professional
• $19/mo Sales Plus
• $49/mo Sales Professional
• $93/mo Bundle Plus, from 1,000 contacts
• $386/mo Bundle Professional, from 2,500 contacts

Source: Wayback snapshot, 13 Jan 2023 (opens in a new tab), Wayback snapshot, 28 Jan 2023 (opens in a new tab)

Constant ContactPricingApr 2023

Lite, Standard and Premium plans

Core and Plus are replaced by Lite (from $12 a month), Standard (from $35) and Premium (from $80), priced by number of contacts.

• $12/mo Lite, from
• $35/mo Standard, from
• $80/mo Premium, from

Source: Wayback snapshot, 19 Apr 2023 (opens in a new tab), Wayback snapshot, 3 May 2023 (opens in a new tab)

MailchimpPricingMay 2023

All three paid plans rise

Starting prices go from $11 / $17 / $299 to $13 / $20 / $350 a month.

• $13/mo Essentials, from
• $20/mo Standard, from
• $350/mo Premium, from

Free: 1,000 sends a month

Source: Wayback snapshot, 26 May 2023 (opens in a new tab), Wayback snapshot, 31 May 2023 (opens in a new tab)

ResendPricingAs of May 18, 2023

Pricing page snapshot: Free and Pro

Resend lists a Free plan at $0 and Pro at $20 a month for 50,000 emails, with dedicated IPs at $30 a month.

• $0/mo Free
• $20/mo Pro, 50,000 emails
• $30/mo Dedicated IPs

Source: Wayback snapshot, 18 May 2023 (opens in a new tab)

MailerSendPricingMay 22, 2023

Free plan cut to 3,000 emails; annual plan added

MailerSend changes premium plan pricing, adds an annual plan at 20% off, and cuts the free plan for new customers from 12,000 to 3,000 emails a month. Existing customers are not affected.

Free: 3,000 emails a month for new customers (previously 12,000)

Free-plan allowance cut by 75% for new customers.

Source: MailerSend blog, 22 May 2023 (opens in a new tab), Wayback snapshot, 10 Apr 2023, 12,000 emails (opens in a new tab), Wayback snapshot, 23 May 2023, 3,000 emails (opens in a new tab)

ResendPricingJun 12, 2023

Free tier raised to 3,000 emails a month

Resend raises its free plan from 100 emails a month to 3,000 a month (100 a day), with one domain per team.

Free: 3,000 emails a month, 100 a day, 1 domain

Source: Resend blog, 12 Jun 2023 (opens in a new tab), Wayback snapshot, 5 Jun 2023, 100 emails/mo (opens in a new tab), Wayback snapshot, 18 Jul 2023, 3,000 emails/mo (opens in a new tab)

ActiveCampaignPricingOct 2023

Monthly email send limits by plan

ActiveCampaign's help center lists a monthly email send limit, as a multiple of the contact limit, for marketing plans purchased between 20 October 2023 and 2 June 2024.

• 10× contacts Lite
• 10× contacts Plus
• 12× contacts Professional
• 15× contacts Enterprise

Source: ActiveCampaign help center (opens in a new tab)

LoopsPricingAs of Oct 10, 2023

Pricing page snapshot: contact-based plans

Loops charges by contacts. The first 1,000 contacts are free with up to 2,000 sends a month, and paid plans start at $49 a month for up to 5,000 contacts with unlimited sends.

• Free Free, 1,000 contacts, 2,000 sends
• $49/mo Up to 5,000 contacts, unlimited sends

Free: Up to 1,000 contacts, 2,000 sends a month

Source: Wayback snapshot, 10 Oct 2023 (opens in a new tab)

BrevoPricingAs of Dec 10, 2023

Pricing page snapshot: Starter, Business and BrevoPlus

Brevo's help center lists four plans: Free at 300 emails a day, Starter from $25 a month, Business from $65 a month, and BrevoPlus. Each Business user costs $12 a month.

• $25/mo Starter, from
• $65/mo Business, from

Free: 300 emails a day

Source: Wayback snapshot, 10 Dec 2023 (opens in a new tab)

MailerLitePricingFeb 1, 2024

Free MailerLite Classic accounts closed

From 1 February 2024 free plans are available only on the new MailerLite. Free MailerLite Classic accounts were closed and cannot be migrated, and only paid accounts can stay on Classic.

Free: Free plans only on the new MailerLite

Source: MailerLite help center (opens in a new tab)

BrevoPricingFirst seen May 27, 2024

Starter and Business listed at lower prices

By 27 May 2024 Brevo's help center lists Starter from $9 a month and Business from $18, down from $25 and $65 on 3 March 2024.

• $9/mo Starter, from
• $18/mo Business, from

Free: 300 emails a day

Source: Wayback snapshot, 3 Mar 2024, $25 and $65 (opens in a new tab), Wayback snapshot, 27 May 2024, $9 and $18 (opens in a new tab)

ActiveCampaignPricingFirst seen Jun 2024

Starter, Plus, Pro and Enterprise plans

By 12 June 2024 the pricing page lists Starter, Plus, Pro and Enterprise plans for new customers (Lite was still listed on 25 May). ActiveCampaign says Starter starts at $15 a month for 1,000 contacts and replaces Lite, which started at $29 for 1,000 contacts.

• $15/mo Starter, 1,000 contacts
• $29/mo Former Lite, 1,000 contacts

Source: Wayback snapshot, 25 May 2024, Lite (opens in a new tab), Wayback snapshot, 12 Jun 2024, Starter (opens in a new tab), ActiveCampaign blog, 22 Jul 2024 (opens in a new tab)

BlueFox EmailLaunchSep 2, 2024

BlueFox Email opens to the public

The waitlist is removed. The home page lists $100 for 1-year access, or a free version where you advertise BlueFox Email.

• $100 1-year access

Free: Free version that advertises BlueFox Email

ResendPricingOct 16, 2024

Scale plan introduced

Resend adds a Scale plan starting at 100,000 emails for $90 a month with 1,000 domains. It replaces Pro plans above 100,000 emails a month.

• $0/mo Free, 3,000 emails (100 a day)
• $20/mo Pro, 50,000 emails, 10 domains
• $90/mo Scale, 100,000 emails, 1,000 domains

Source: Resend blog, 16 Oct 2024 (opens in a new tab), Wayback snapshot, 10 Nov 2024, plans as listed (opens in a new tab)

SendGridPricingMay 27, 2025

Free plans retired; 60-day trial instead

Twilio announces that SendGrid's Free Email API and Free Marketing Campaigns plans are retired from 27 May 2025 (a second changelog entry says 28 May). Free accounts keep full access for 60 days, then email sending is paused until they upgrade, and accounts storing more than 100 contacts have all contacts deleted. Twilio's docs now describe a one-time 60-day free trial.

Free: One-time 60-day trial, up to 100 emails a day

The permanent free plan (100 emails a day) is gone.

Source: Twilio changelog, 27 May 2025 (opens in a new tab), Twilio changelog, 28 May 2025 (opens in a new tab), Twilio SendGrid docs (opens in a new tab), Wayback snapshot, 1 Jul 2022, 100 emails/day forever (opens in a new tab)

MailerLitePricingSep 23, 2025

Free plan limited to 500 subscribers

From 23 September 2025 the free plan is limited to 500 subscribers, down from 1,000. Accounts above 500 must upgrade or sending, automations and manual subscriber adds stop. The pricing page listed the new limit by 17 September.

Free: Up to 500 subscribers

Free-plan subscriber limit halved.

Source: MailerLite help center (opens in a new tab), Wayback snapshot, 29 Aug 2025, 1,000 (opens in a new tab), Wayback snapshot, 17 Sep 2025, 500 (opens in a new tab)

BrevoPricingFirst seen Oct 14, 2025

Standard and Professional plans listed

By 14 October 2025 Brevo's help center lists Free, Starter from $9, Standard from $18, Professional from $499 and Enterprise. On 28 August 2025 it listed Free, Starter, Business and Enterprise.

• $9/mo Starter, from
• $18/mo Standard, from
• $499/mo Professional, from

Source: Wayback snapshot, 28 Aug 2025, before (opens in a new tab), Wayback snapshot, 14 Oct 2025, after (opens in a new tab)

MailchimpPricingFirst seen Nov 2025

Free plan cut to 250 contacts

The pricing page now lists the Free plan at 250 contacts and 500 sends a month (250 a day), down from 500 contacts and 1,000 sends. Paid starting prices are unchanged.

• $13/mo Essentials, 500 contacts
• $20/mo Standard, 500 contacts
• $350/mo Premium, 10,000 contacts

Free: 250 contacts, 500 sends a month

Free-plan contact limit halved again.

Source: Wayback snapshot, 16 Nov 2025 (opens in a new tab), Wayback snapshot, 23 Nov 2025 (opens in a new tab)

ActiveCampaignPricingNov 2025

New accounts billed for all stored contacts

For accounts created on or after 3 November 2025, every contact counts toward the contact limit regardless of list status. Older accounts count only active contacts.

Unsubscribed, unconfirmed and bounced contacts count on new accounts.

Source: ActiveCampaign help center (opens in a new tab)

BlueFox EmailPricingNov 7, 2025

Packs redesigned: Essential and Premium

Packs are renamed and priced in sends. Sends stay valid for 12 months and there are no subscriptions.

• $50 Essential, 50,000 sends ($1 per 1,000)
• $300 Premium, 500,000 sends ($0.60 per 1,000)
• $50 BYO SES Essential, 100,000 sends ($0.50 per 1,000 + AWS)
• $300 BYO SES Premium, 1,000,000 sends ($0.30 per 1,000 + AWS)

Free: 3,000 free sends (6,000 with your own SES)

Sends are valid for 12 months; no subscriptions.

MailerSendPricingDec 2, 2025

Hobby plan gets a $7 fee; new Free plan at 500 emails

From 2 December 2025 the Hobby plan, which had included 3,000 emails a month for free, costs $7 a month. A new Free plan allows up to 500 emails a month.

• $7/mo Hobby

Free: Up to 500 emails a month

Free allowance cut from 3,000 to 500 emails a month.

Source: MailerSend help center (opens in a new tab), Wayback snapshot, 17 Sep 2025, Hobby: 3,000 free (opens in a new tab), Wayback snapshot, 13 Nov 2025, Free: 500 (opens in a new tab)

ResendPricingDec 5, 2025

Pay-as-you-go overages for paid plans

Any team on a paid transactional plan can enable pay-as-you-go pricing. Extra emails are billed in buckets of 1,000, and on the Pro plan (50,000 emails) the overage price is $0.90 per 1,000 emails.

• $0.90 Pro overage, per 1,000 emails

Source: Resend changelog, 5 Dec 2025 (opens in a new tab), Wayback snapshot, 9 Dec 2025 (opens in a new tab)

MailerLitePricingJun 2026

Free plan cut; paid plans renamed Comfort and Power

Between 3 and 18 June 2026 the Free plan goes from 12,000 emails a month to 2,500 and from 500 subscribers to 250. Growing Business and Advanced are renamed Comfort and Power.

Free: 250 subscribers, 2,500 emails a month

Source: Wayback snapshot, 3 Jun 2026, before (opens in a new tab), Wayback snapshot, 18 Jun 2026, after (opens in a new tab)

MailerSendPricingAug 4, 2026

Hobby plan templates raised from 3 to 10

MailerSend raises the Hobby plan's template limit from 3 to 10, so low-volume senders can manage several types of transactional email.

Source: MailerSend What's new, 4 Aug 2026 (opens in a new tab)

BlueFox EmailPricingSep 25, 2026

Monthly plans join one-time packs

Seven monthly plans, from $6 for 5,000 sends a month to $239 for 500,000. BYO SES gets 2× the sends at the same prices.

• $6 Starter, 5,000 sends/mo
• $9 Basic, 10,000
• $19 Growth, 25,000
• $35 Pro, 50,000
• $59 Business, 100,000
• $129 Scale, 250,000
• $239 Elite, 500,000

Free: 3,000 free sends (6,000 with your own SES)

Every feature on every plan, and still no contact-based billing.