For SaaS teams

Every email on-brand, sent from one platform.

Transactional, promotional, and automated emails, all on-brand. Integrate with a simple API and webhooks. Pay per send, not per contact.

Every email type, one platformOn-brand by defaultPay per send, not per contact
Start free. 3,000 sends included

Every email on-brand, every time

Transactional, triggered, promotional, newsletters. Build your design system once and reuse it across every email type. No rebuilding per campaign.

Brand 1
Brand 2
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FORGOT YOUR PASSWORD? Oh no, it happens to the best of us! If you've forgotten your password, don't worry – we've got you covered. RESET PASSWORD If you encounter any issues during this process or need further assistance, don't hesitate to contact our friendly support team. We're here to help you get back on track and ensure your account is secure. Remember to keep your password safe and avoid sharing it with anyone. If you have any concerns about your account's security, consider enabling two-factor authentication for an extra layer of protection. Thank you for choosing us as your trusted platform, and we're thrilled to have you back on board. Let's continue on this journey together! Visit bluefox.email | View in browser | Unsubscribe 123 Anywhere St., Any City, ST 12345 | 123-456-7890 | hello@reallygreatsite.com Exclusive Sale Alert! 30% OFF Hello [Customer's Name], We hope this message finds you well. As a valued member of our community, we're excited to bring you an exclusive opportunity to save big on your favorite products/services through our email newsletter. SHOP NOW View more updates on our social media Your newsletterThe official company newsletter of your newsletterMORE GREAT STORIESINSIDE:bluefox.email websiteTHE IMPORTANCEOF PREHEADER TEXTWritten by BLUEFOXPreheader text, sometimes referred to as a “preview,” is the shortsnippet of text that appears next to or below the subject line inmost email clients. It acts like a teaser for your email content,giving recipients a sneak peek of what’s inside.Think of it like the tagline in a movie trailer—it gives a littleextra context to the headline (your subject line) and helps convincepeople that opening your email is worth their time.In a crowded inbox, having well-crafted preheader text can make thedifference between your email being opened or ignored. Without it,email clients might pull in random text from the beginning of youremail, which often results in poor first impressions, like “Viewthis email in your browser” or irrelevant metadata.SENDER NAME ANDEMAIL ADDRESSWritten by BLUEFOXBefore your recipients even read your subject line, they noticetwo things: the sender name and the email address. These detailsform the first layer of trust. If the recipient doesn't recognize ortrust who the email is from, they’re likely to either ignore it or, worse,mark it as spam.A clear and credible sender name can increase open rates by providingassurance that the email is from a legitimate source. An unfamiliar orsuspicious-looking sender, on the other hand, triggers doubt. In an era ofphishing and spam, people are highly cautious.

Start sending in minutes, not days.

No credit card, no subscription. Connect your backend, send your first email, and scale from there.

Start free. 3,000 sends included

SaaS teams trust BlueFox Email for production-grade email

Matt Luo
Why ClarityText Chose BlueFox Email
2 weeks ago

ClarityText chose BlueFox Email because it guides us toward success. Unlike with other vendors and libraries, it's BlueFox Email's responsibility to make sure that our emails fit in every client and device. This is a big relief for a startup. Also, BlueFox Email's pricing is easy to understand, unlike a typical and complicated contacts-based pricing.

Startup Founder

Lifecycle automation that drives MRR

Trigger flows from any product event. Onboarding to win-back, every stage compounds into retention and revenue.

TriggerSubscription changedAudience filterPremium subscribersSend emailWelcomeAudience filterFree subscribersSend emailOnboarding 1Timer1 daySend emailOnboarding 2
Analytics

Email analytics built for product teams

Track delivery, engagement, and conversion in one place. Optimize on outcomes, not guesswork.

Feb 16–18, 2026 • Hourly Metric: Opens
Sent6,200
Failed0
Opens4,805
Unique Opens3,210
Clicks748
Unique Clicks182
Bounced8
Complaints0
See everything analytics can show you
Developer API

Four endpoints. Every email use case covered.

Four endpoints cover every email use case. Trigger sends, sync contacts, and manage subscriptions with simple HTTP calls.

POST/v1/send-triggered

Send Triggered Email

Send to an entire subscriber list or specific recipients. Personalize with dynamic data via handlebars. Built-in unsubscribe and pause keeps your lists clean.

  • Onboarding sequences
  • Event notifications
  • Weekly digests
fetch('/v1/send-triggered', {
  method: 'POST',
  body: JSON.stringify({
    emails: ['user@example.com'],
    triggeredId: 'TEMPLATE_ID',
    data: { plan: 'pro', name: 'Jamie' }
  })
})
View API reference
POST/v1/send-transactional

Send Transactional Email

Deliver one-to-one account emails instantly. Invoices, password resets, receipts. Supports attachments inline.

  • Payment confirmations
  • Invoice delivery
  • Account alerts
fetch('/v1/send-transactional', {
  method: 'POST',
  body: JSON.stringify({
    email: 'user@example.com',
    transactionalId: 'TEMPLATE_ID',
    data: { invoiceNumber: 'INV-3021' }
  })
})
View API reference
POST/v1/contacts/{projectId}

Sync Contacts

Sync profiles from your backend or CRM. Update custom properties to power segmentation, personalization, and trigger automations automatically.

  • CRM sync
  • Trigger automations
  • Segmentation updates
fetch('/v1/contacts/PROJECT_ID', {
  method: 'POST',
  body: JSON.stringify({
    email: 'user@example.com',
    name: 'Jamie',
    data: { plan: 'pro', lifecycleStage: 'expansion' }
  })
})
View API reference
PATCH/v1/subscriber-lists/{listId}/{email}

Manage Subscriptions

Pause, unsubscribe, or reactivate recipients in real time. Protect deliverability by acting on bounces and complaints automatically.

  • Bounce handling
  • Compliance opt-outs
  • Temporary pausing
fetch('/v1/subscriber-lists/LIST_ID/user@example.com', {
  method: 'PATCH',
  body: JSON.stringify({
    status: 'paused',
    pausedUntil: '2026-12-01T00:00:00Z'
  })
})
View API reference
Webhooks
WebhooksReact to opens, clicks, bounces, and complaints in real time.
Supabase
SupabaseReplace default auth emails with branded, high-deliverability sends.
All endpoints accept JSON. Authenticate with your project API key.Full API docs →

Email that scales with your SaaS

Transactional, triggered, marketing. One platform, one API, one price per send.

Start free. 3,000 sends included