BlueFox Email

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Welcome to the BlueFox Email documentation ​

Welcome to the official documentation for BlueFox Email! This guide is your go-to resource for understanding and using BlueFox Email to manage all types of email communications for your marketing agency, from transactional emails, through automations via triggered emails to marketing campaigns.

What is Bluefox Email and How it Works ​

BlueFox Email makes it easy to handle all your email communications, from transactional emails and triggered notifications to marketing campaigns, in one place. With our design systems, your emails will look great and function properly across all email clients, including challenging ones like Outlook. You can also rely on BlueFox Email to manage your sending queues, ensuring your emails are sent smoothly and efficiently.

Projects ​

In BlueFox Email, projects enable you to manage transactional emails, triggered emails, and campaigns (such as newsletters and promotions) for each client your agency supports.
Each project requires setting up a sending email address. Projects are linked to a design system and include features like a subscription preferences page and subscriber lists, helping you organize and customize your email strategies effectively.

Transactional vs. Triggered vs. Campaign Emails ​

  • Transactional Emails: These are automated emails sent in response to user actions, such as account creation, password resets, or purchase confirmations. They are critical for providing a seamless user experience.

  • Triggered Emails: Similar to transactional emails but more focused on user engagement, triggered emails are sent based on user behavior or predefined conditions. Examples include onboarding sequences, reminders, and re-engagement emails.

  • Campaign Emails: These are typically marketing emails sent to a broader audience at scheduled intervals. Campaigns can include newsletters, promotional offers, and product announcements.

Design Systems ​

Our design systems feature enables you to create beautiful, responsive emails that are consistent with your brand. With pre-built templates and customizable components, you can easily craft emails that look professional across all devices and email clients. Whether you're designing transactional emails or marketing campaigns, our design tools provide the flexibility and ease of use you need.

Sending Infrastructure ​

BlueFox Email works with multiple sending options. You can use the platform’s built-in delivery or connect external providers when needed. If you choose to use your own external system, you’ll need to configure the relevant credentials within each project.

Note:

We plan to release a detailed article on how to optimize different sending setups soon.

Sending Emails via API ​

With BlueFox Email, you can send transactional or triggered emails directly via our API. Our well-documented API endpoints make it simple to automate your email workflows, whether you're sending a password reset email, a notification, or a tailored onboarding sequence. Integration is straightforward, allowing you to quickly implement email functionality into any client platform, website, or service your agency manages.

Personalization with Handlebars ​

Our platform's personalization features, powered by Handlebars templating, allow you to dynamically insert user-specific data into your emails and utilize powerful tools like loops and conditionals. This enables you to create highly customized content based on each recipient's attributes or behavior.

For example, you can use loops to list multiple items, such as recent purchases or recommended products, within an email. Conditionals allow you to tailor the message based on specific user criteria, such as displaying a different message for first-time users versus returning customers. These features make it easy to create engaging, relevant emails that resonate with your audience and drive better interaction.

Analytics and Reporting ​

Understanding the performance of your emails is crucial, and BlueFox Email provides comprehensive analytics to help you do just that. Track key metrics such as open rates, click rates, bounce rates, and complaints. We also handle bounces and complaints automatically, ensuring that your email list remains healthy and that your emails reach the intended recipients.