Campaigns

Unlike transactional and triggered emails, campaigns are not sent by your backend. Campaigns can be scheduled to a specific time or you can send it immediately. All the content is edited within bluefox email. Typical examples are newsletters, promotional emails, or occasional announcements.

Campaigns are sent to the active subscribers on a list. Since campaigns are tied to a subscriber list, they must contain an unsubscribe link and optionally a pause subscription link.

You can find the campaigns of a project under the Campaigns tab.

Creating a campaign

In order to create a new campaign, press the Create button.

After that, you will have to select a template to start from:

Enter it's name, subject line, and preview text:

Enter its name, subject line, preview text, and select a subscriber list:

After that, you will see a summary page. Click "Launch Editor".

Finally, make changes in the drag 'n' drop email editor:

When you are done, you can schedule your campaign, or you can send it immediately:

Personalization

Since a campaigns is sent to a subscriber list, subscriber data, unsubscribe link, and pause subscription link are also included. You can use the following merge tags:

{{subscriber.name}}
{{subscriber.email}}
{{ubsubscribeLink}}
{{pauseSubscriptionLink}}

You can use any handlebars variables in your email while editing. Click on the edit icon on the card:

You can use these handlebars variables in your email, while editing:

And you can use merge tags in the email's subject line and preview text as well!

For more details, read our guide on personalization with merge tags and Handlebars.

Campaign states

There are five states of a campaign: draft, scheduled, being sent (or the scheduled time is only a few minutes away), sent, and archived.

In each state, different actions are available, and some of them are disabled.

Draft campaigns can be edited, scheduled, and sent:

Scheduled campaigns have the following actions: re-schedule, cancel send, send now. Scheduled campaigns cannot be edited nor deleted!

Campaigns that are being sent currently (or the send time is a few minutes away) should not be modified, so all of their actions are disabled.

Sent campaigns can be archived, and stats should show up:

Archived campaigns can be restored. It means that they become draft again.s