Email Theme Blocks (modules)

Blocks are reusable design components that serve as building elements for email templates. Each block represents a specific section of a design, such as a header, footer, button, or content section. By organizing content into blocks, users can efficiently build, customize, and maintain email designs with ease. Each block is assembled from the theme's components and styled with reusable email theme basics, so updating a basic restyles every block that references it.

The importance of blocks:

  • Reusability: Blocks allow users to create standardized components that can be reused across multiple templates.

  • Customization: Each block can be edited, updated, or copied to fit different designs.

  • Efficiency: Instead of redesigning sections from scratch, users can modify existing blocks and integrate them into new templates.

Block categories

Blocks are grouped inside block categories, which help organize them based on functionality or design purpose. Each category can contain multiple blocks, making it easier to manage and locate relevant components.

Users can:

  • Create, update, or delete block categories.
  • Add blocks within a category.

INFO

Block categories appear in the editor whenever someone is editing a template in the email theme or a template within a project connected to this email theme.

Block categories in the email theme:

A screenshot of the email theme block categories lists.

Block categories in the editor (organized alphabetically for easy navigation):

A screenshot of the email theme block categories lists editor.

Viewing blocks

Inside each block category, users will find a list of blocks displayed as cards. Each block card includes:

A screenshot of the email theme block card.

  • Block preview – A quick look at the block's design.
  • Block name – The assigned name of the block.
  • Edit name – Clicking the pencil icon next to the name allows users to rename the block.
  • Full preview – Clicking the magnifier icon or "Preview" button opens a larger preview.
  • Edit block – Clicking the pencil icon on the card allows editing the block's content.
  • Copy block – Users can duplicate a block to create a new one with similar content.
  • Delete block – Users can remove a block permanently.

Creating blocks

Users can create a new block in two ways:

A screenshot of the email theme create dialog card.

1. From scratch: Clicking the "Create" button opens a dialog where users can:

  • Enter a block name.
  • Open the editor to design the block using drag-and-drop elements.
  • Save the block to add it to the category.
  1. Copy & Paste: Users can duplicate an existing block, preserving its content and name, then edit it as needed.

Blocks customization

Blocks can be fully customized in the editor using:

  • Drag-and-drop elements – Add or rearrange design elements.
  • Email theme basics – Use predefined parameters for consistency.
  • Content customization – Adjust text, images, buttons, and more.

Using blocks in templates

Blocks are essential building units for email templates. A template can contain multiple blocks, allowing users to assemble layouts flexibly. For example:

  • A footer block can be reused across multiple templates.
  • Different footer designs can be stored as blocks and swapped as needed.
  • Blocks can be dragged into templates to create complete email structures.

Conclusion

Blocks and block categories provide a structured way to manage email components efficiently. By using reusable blocks, users can maintain consistency, speed up template creation, and ensure flexibility in design. Whether modifying an existing block or creating a new one from scratch, the block system streamlines email customization and enhances the overall user experience.

Frequently Asked Questions

What is a block in a BlueFox Email theme?

A block is a reusable section of an email, such as a header, footer, promotional banner, or call-to-action area. Blocks are organized into categories and can be dragged into templates to build complete email layouts without starting from scratch each time.

How are blocks organized inside an email theme?

Blocks are grouped into block categories that you create and name based on their purpose. Categories appear alphabetically in the email editor, making it easy to find the right block when assembling a template.

Can I reuse the same block in multiple templates?

Yes. That is the primary purpose of blocks. Once a block is created in the theme, it can be inserted into any template within that theme or in any project linked to that theme.

How do I create a new block?

Click Create inside a block category and choose From Scratch to design it in the drag-and-drop editor, or choose Copy and Paste to duplicate an existing block and then modify it. Give the block a name, build it using available elements, and save it to the category.