Pricing ​

No subscriptions, no expensive contact-based fees, and no complex pricing that charges you more for marketing emails than transactional ones. We keep it simple: you only pay for what you use.

You can purchase send packs that last a full year, offering you the flexibility to send emails on your schedule. (Sends expire after 12 months.)

How Sends Work ​

Sends are purchased within your workspace and can be used across all your projects. Each send represents one email delivered to a recipient.

With Standard Pricing (BlueFox Managed Infrastructure):

  • Buy a send pack once, use your sends anytime within 12 months
  • No per-contact fees, no hidden charges, just straightforward email delivery
  • Example: A 50,000 send pack lets you send 50,000 emails at your own pace

With BYO SES Pricing (Your Amazon SES Account):

  • Buy a platform fee pack to access features and sending capability
  • You also pay AWS directly for each email sent ($1 per 10,000 emails)
  • You maintain complete control over your AWS account and sending reputation
  • Example: A $50 platform pack for 100,000 sends + ~$10 AWS fees = ~$60 total

Key Benefits:

  • No subscriptions, buy once, send whenever
  • Stack packs by purchasing multiple (no limits)
  • All features included in every pack

Free Sends ​

To help you get started, we provide free send credits when you create a new workspace:

  • Standard Pricing: 3,000 free sends
  • BYO SES Pricing: 6,000 free sends

These sends are added to your account upon registration and can be used anytime within the year.

Send Packs ​

Our send packs follow a straightforward principle: the more sends you purchase, the lower your cost per send. Here's a look at the available options:

Standard Pricing ​

Essential Pack ​

  • 50,000 sends (valid for one year)
  • Price: $50
  • Cost per send: $0.001 ($1 per 1,000 sends)

With this pack, you can send 50,000 emails per month if needed. For example:

  • If you send 10,000 emails monthly, the pack will last you about 5 months
  • If you send 5,000 emails monthly, the pack will last you 10 months

For consistent monthly sending at higher volumes, the Premium pack offers better value.

Premium Pack ​

  • 500,000 sends (valid for one year)
  • Price: $300
  • Cost per send: $0.0006 ($0.60 per 1,000 sends)

Recommended for those sending 50,000 to 200,000 emails monthly. This pack provides excellent value at scale. If your needs exceed 500,000 sends, consider purchasing multiple Premium packs or contact us for custom solutions.

Bring Your Own Amazon SES (BYO SES) ​

With BlueFox Email's optional BYO SES delivery mode, you can use your own Amazon SES account while enjoying all our platform features.

Essential Pack (BYO SES) ​

  • 100,000 sends (valid for one year)
  • Platform Fee: $50
  • Platform cost per send: $0.0005 ($0.50 per 1,000 sends)
  • Plus AWS SES Cost: ~$10 (100,000 sends × $0.0001 per send)
  • Total Approximate Cost: ~$60

Premium Pack (BYO SES) ​

  • 1,000,000 sends (valid for one year)
  • Platform Fee: $300
  • Platform cost per send: $0.0003 ($0.30 per 1,000 sends)
  • Plus AWS SES Cost: ~$100 (1,000,000 sends × $0.0001 per send)
  • Total Approximate Cost: ~$400

AWS SES Rate: $0.10 per 1,000 emails sent (or $1 per 10,000 sends)

Why Choose BYO SES?

  • Keep your sending reputation with AWS
  • Maintain complete control over your AWS account
  • Combine with AWS free tier (1,500 free sends per month for 12 months)
  • Ideal if you already use Amazon SES
  • No lock-in to our sending infrastructure
  • Better value at high volumes (1M+ sends)

Learn more about BYO SES pricing →

Enterprise Solution ​

For requirements beyond our standard packs or custom solutions, please contact us to discuss a tailored package.

Summary ​

Our send packs offer flexibility, transparency, and exceptional value. Whether you choose our managed infrastructure or bring your own SES account, you pay only for the emails you send with no hidden fees or contact-based pricing.

FeatureStandardBYO SES
Essential Pack50,000 sends for $50100,000 sends for $50 + AWS fees
Premium Pack500,000 sends for $3001,000,000 sends for $300 + AWS fees
Free Sends3,0006,000
Total FeaturesAll includedAll included
Sending ControlBlueFox managedYour AWS account

Frequently Asked Questions

Is there a free plan for bluefox.email?

Yes. Every new workspace starts with free sends — 3,000 sends on standard pricing or 6,000 sends with BYO SES — with no credit card required. All features are fully accessible from day one.

Do bluefox.email send packs expire?

Yes. Send packs are valid for 12 months from the date of purchase. You can purchase multiple packs at any time and they stack — your balance accumulates and older sends are always used first so the newest ones last the longest.

What is the difference between Standard pricing and BYO SES pricing?

With Standard pricing, BlueFox Email manages all sending infrastructure and you pay one flat rate per send with no AWS account needed. With BYO SES, you connect your own Amazon SES account and pay AWS directly for sending ($0.10 per 1,000 emails) plus a smaller BlueFox platform fee. BYO SES gives you more sends per dollar at high volumes and keeps your sending reputation inside your own AWS account.

Does the price change based on email type — transactional vs campaign?

No. Every email — whether transactional, triggered, or campaign — counts as one send and costs the same. There are no separate pricing tiers for different email types.

Can I stack multiple send packs?

Yes. You can purchase multiple packs at any time and your send balance accumulates with no cap. There is no limit to how many packs you can hold simultaneously.

Are all features included in every send pack?

Yes. All features — automations, segments, analytics, visual email builder, API, webhooks, Zapier integration, and more — are included in every pack with no tiers, no paywalls, and no feature upgrades required.

How does BYO SES pricing work in practice?

With BYO SES, you pay BlueFox Email a platform fee (Essential: $50 for 100,000 sends; Premium: $300 for 1,000,000 sends) and also pay Amazon directly for sending at $0.10 per 1,000 emails. Total cost for 100,000 sends is approximately $60 ($50 platform + ~$10 AWS). This option is best for teams already using Amazon SES or sending at volumes above 500,000 emails per year.